Great care should be taken when designing your corporate identity as this is the 'trademark' that differentiates you from the competition. A combination of business ethic, target market trends and marketing approach should be taken into consideration to ensure that your client has a clear representation of who you are and what you do.

Company Logo
Logo's should be clear, define your company name and be versatile when it comes to printing and branding on surfaces. Many logo's don't print in black and white (i.e. fax) and have thin lines which disappear during the printing or copying process. Black and White logo's should be supplied for this purpose. Once again colour, texture and fonts can be used to create feelings of strength and warmth or delicate, suppleness. Your entire marketing approach should ultimately be summed up in one statement, with the optional addition of a key line. 

Stationery
Your company letterhead, email stationery and all documents should carry your 'stamp', making a clear, proud statement that will be referred to when next they need your services. This also has a marketing side as prospective clients are often gained by word-of-mouth. Clear contact details should always be placed on all your company documents.

Presentations
Presentations should be laid out with a basic, easily referenced navigation and not too many flashy graphics. Having all the necessary information available is also of utmost importance. Your audience will find long, drawn out presentations boring - no matter what the content. Main points should be clearly outlined and then discussed in greater detail, coming together in the end as a concluded result. Answers should be easy to find during and well after your presentation.